Taco Madre Mexican Kitchen was the prescient ambition of an American restaurateur with a deep love of Mexico, who as early as 1999 conceived of a chain of restaurants that would bring the authentic tastes and freshness of Mexican roadside stands to New York.

He asked Gans and Company to design the brand- both architecture and graphics – to emulate the experiential flavor of the roadside. The design team saw the affinity between the Mexican stand with the American commercial vernacular, which share the same modest materials of concrete masonry units, corrugated metal, open web steel joists and standard lumber. In celebration of Mexican culture, the space features vibrant color and moments of intense handicraft to this “Home Depot” aesthetic.

Project Team:

Gans and Company: Deborah Gans & Matthew Jelacic